WABC Radio’s John Tyranski ’10
Like many college grads, John Tyranski ’10 didn’t know exactly what path to take. “I was unsure of what industry I wanted to break into,” he recalled. “With my minor in communication and minor in economics, I learned there were many opportunities in the ‘media world’ regarding developmental and transactional business behind advertising. After multiple interviews, in different industries, media seemed to be the perfect fit for my passion and education.”
Tyranski first first worked primarily with national advertisers before landing his current job at Cumulus Media/WABC Radio 2 1/2 years ago; he’s already an account executive. He credits his success to networking and hard work. “Networking in the media industry and devoting both personal and professional time into my career paid off. I learned early on in my career that strong relationships can turn into real business and revenues with the right ideas and platform,” Tyranski said.
Networking, hard work, and the strong educational foundation he got at Keene State. “Keene State certainly offered me the knowledge that equipped me for ‘big’ business in this industry. Understanding the platform is certainly important, whether it be radio, TV, or internet. The value of interacting with others on all levels is an important aspect that has gotten me thus far, and that type of understating in communication was taught and preached at KSC,” Tyranski said. “Keene State offered me education in all aspects of business—business elements that I work on every day. Quantitative learning taught me why things were done a certain way and the qualitative learning I received at Keene taught me how to get things done. Without a doubt, those are two specifics that I credit to my education.”
Tyranski believes everyone can find success, and offers advice to anyone who looking to be successful in the workforce: “Be aggressive, confident, and fearless. If you are determined and persistent, things tend to work out. Thinking outside of the box is always a great way to be recognized. If you seem unique at first, odds are you will impress potential employers. Ask yourself the question, ‘Why would they choose me?’ and answer it honestly, and that will shed light on what you need to do to direct positive attention in your direction.”
—by Matthew Pereira, KSC Marketing & Communications intern