In the Business Management Program at Keene State, dedicated faculty challenge students by stimulating their curiosity, creativity, and critical thinking. The multidisciplinary approach of our liberal arts college provides the foundation on which students combine coursework in the sciences, social sciences, professional studies, arts and humanities as well as study abroad opportunities. Students who major in business management can also obtain a minor or second major in another discipline.
Business management majors at Keene State may choose a specialization in Entrepreneurship, Human Resource Management, Marketing, or Sports Management. In all four options, students take at least four courses in their area of focus. Additionally, Keene State offers minors in Business Management, Entrepreneurship, Human Resource Management, Marketing and Sports Management.
Internship and co-operative education opportunities are offered to business management majors in a wide variety of for profit and nonprofit settings. These programs provide part-time and full-time opportunities for students to apply their classroom learning in structured workplace settings. Through participation in these programs, students gain valuable career related work experience while earning college credit. The Business Management Department has ongoing relationships with area employers who are committed to providing interesting and challenging assignments designed to meet the needs of both intern and employer.
Business management programs are enhanced by curricular and co-curricular offerings designed to foster student engagement and reward academic excellence. The Small Business Institute (SBI) and Delta Mu Delta (DMD) give students opportunities to broaden their horizons and deepen their skills.
Business Management Major Specializations
Our Entrepreneurship specialization provides students with practical skills and knowledge that will enable them to take business concepts from the ideation stage through development into preproduction. Our ultimate goal is to enable students to create their own business in an environment where students can become entrepreneurs. The Entrepreneurship specialization works collaboratively with many stakeholders, such as our Small Business Development Center, Hannah Grimes, and the Sustainable Product Design and Innovative Program, where students can develop, evaluate, and nurture their business ideas.
The Human Resource Management specialization builds the foundation for careers focusing on developing an organization’s most important resource – its people. Students gain insights and knowledge regarding how to attract, retain, and develop talent that creates and supports the vision and values of the organization. Students also explore a variety of related managerial concerns such as individual and group behavior, workforce diversity, managing organizational change, effective communication, and problem solving.
The Marketing specialization involves building the foundations for careers that demand creative decision making, critical analysis, and problem solving in roles that are defined by both the science and art of marketing. In the classroom, students will gain insights and knowledge in the science of marketing focused on engaging with customers to solve problems and form lasting relationships. At the same time, students are provided with guided opportunities to develop the art of marketing by applying the science through real -world class projects where they develop a deeper understanding of the realities of a highly dynamic and demanding marketing environment.
The Sport Management specialization challenges students to understand the management complexities of sports to build the foundation for careers in Sport Management. Students gain insights and knowledge concerning the activities related to sports or physical activities planning, organizing, managing, and budgeting aspects of a sport department or organization. Sport focused concepts are investigated with an interdisciplinary approach. Students can further their skills through internships and focused projects
Business Management Minor Options
The Business Management minor aims to prepare non-Management majors for careers in business or for graduate study in law or business administration.
Entrepreneurs are business-savvy people who start their own businesses, taking risks in order to potentially yield great gains – either monetary or in terms of lifestyle issues like being their own boss, their own schedule. The entrepreneurship minor will equip people with a major other than business management to develop their own businesses.
The Human Resource Management minor builds foundation of courses for careers focusing on developing an organization’s most important resource – it’s people. Students gain insights and knowledge regarding how to attract, retain, and developing talent that creates and supports the vision and values of the organization. Students also explore a variety of related managerial concerns such as individual and group behavior, workforce diversity, managing organizational change, effective communication, and problem solving.
The Marketing Minor at Keene State College is designed for students with an interest in marketing or where marketing may complement their career plans or primary field of study. At Keene State College, marketing focuses on a fundamental understanding of human behavior in order to better predict and explain the actions, decisions and interactions of people as they engage with business like environments. With a basic understanding of how value is created between people and organizations, students in the Marketing Minor will apply this understanding to their major field of choice through a series of application based courses as well as through aligned courses, providing the opportunity to better understand the application of marketing concepts across disciplines.
Working for a professional team, running a small-town rec department, promoting events, consulting with a sports marketing firm – if it has to do with the business of sports, it falls under the category of Sports Management. If you’re not a management major but you’d like to pick up the knowledge and skills that can lead to a career in Sports Management, this minor is for you!
In this Section:
The business management major grooms students for careers in a variety of private, public, and nonprofit organizations, as well as for graduate study. Opportunities for each specialization include:
- Self-Employed Entrepreneur
- Partner in New Start-Up Ventures
- Franchise Owner
Human Resources Management
- Human Resources Manager
- Compensation or Benefit Analyst/Manager
- Product Manager
- Market Analyst
- Research Director
- Corporate Partnerships Coordination
- Sport Facility Operations Manager
- Financial and Contract Analyst
The Keene State College Business Management Department engages future leaders — in business, government, and the nonprofit sector. The program prepares students by providing them with a strong foundation in the liberal arts, along with the management skills required to solve complex problems in an increasingly competitive global environment. Our students develop communication, quantitative, analytical, technical, collaborative, and team-building skills.
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