The objective of the Marketing Minor is to provide selected course offerings that will assist students from any major in developing an additional area of focus within Marketing that will enrich their academic experience and career opportunities. Students will examine the profession while exploring a broad range of theories and activities that affect the relationship between an organization, its customers and its markets. Through coursework and assignments students will gain and demonstrate an understanding of the nature and assumptions of
- Product planning.
- Marketing communications and advertising.
- Digital marketing and eCommerce.
- Marketing Analytics and customer data management.
- The behavioral and organizational theories that underly market behavior.