Marketing

24-28 credits

This minor is available to help prepare any majors for careers in the field of Marketing.

A grade of C or higher is required for MGT 101.

(Please note some courses have pre-requisites)

Minor Requirements

MGT 101 Introduction to Management
MGT 331 Principles of Marketing

Choose one of the following:

• MGT 215 Accounting for Sustainable Business
• MGT 213 Financial Accounting and MGT 214 Managerial Accounting

Choose one of the following:

• MGT 343 Consumer Behavior
• MGT 434 Marketing Research

Select two courses from the following:

• COMM 240 Visual Communication
• COMM 372 Intercultural Communication
• COMM 378 Persuasion
• JRN 130 Writing for the Media
• JRN 155 Digital Journalism
• JRN 386 Public Relations Principles
• MGT 333 Advertising and Promotion
• MGT 343 Consumer Behavior**
• MGT 335 Strategic Digital Marketing
• ISMGT 356 Professional Sales & Negotiation
• MGT 434 Marketing Research**
• MGT 466 Customer Relationship Management
• IIWGS 240 Race, Gender, Sexuality, and Pop Culture
• IATAD 374 Arts Management: Marketing Development & Communication

** May not be counted as both minor core and elective.