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Marketing

Minor

24-28 credits

This minor is available to help prepare any majors for careers in the field of Marketing.

A grade of C or higher is required for MGT 101.

(Please note some courses have pre-requisites)

Minor Requirements

MGT 101 Introduction to Management
MGT 331 Principles of Marketing

Choose one of the following:

  • MGT 215 Accounting for Sustainable Business
  • MGT 213 Financial Accounting and MGT 214 Managerial Accounting

Choose one of the following:

  • MGT 343 Consumer Behavior
  • MGT 434 Marketing Research

Select two courses from the following:

  • COMM 240 Visual Communication
  • COMM 372 Intercultural Communication
  • COMM 378 Persuasion
  • JRN 130 Writing for the Media
  • JRN 155 Digital Journalism
  • JRN 386 Public Relations Principles
  • MGT 333 Advertising and Promotion
  • MGT 343 Consumer Behavior**
  • MGT 335 Strategic Digital Marketing
  • ISMGT 356 Professional Sales & Negotiation
  • MGT 434 Marketing Research**
  • MGT 466 Customer Relationship Management
  • IIWGS 240 Race, Gender, Sexuality, and Pop Culture
  • IATAD 374 Arts Management: Marketing Development & Communication

** May not be counted as both minor core and elective.