Marketing
Minor
24-28 credits
This minor is available to help prepare any majors for careers in the field of Marketing.
A grade of C or higher is required for MGT 101.
(Please note some courses have pre-requisites)
Minor Requirements
MGT 101 Introduction to Management
MGT 331 Principles of Marketing
Choose one of the following:
- MGT 215 Accounting for Sustainable Business
- MGT 213 Financial Accounting and MGT 214 Managerial Accounting
Choose one of the following:
- MGT 343 Consumer Behavior
- MGT 434 Marketing Research
Select two courses from the following:
- COMM 240 Visual Communication
- COMM 372 Intercultural Communication
- COMM 378 Persuasion
- JRN 130 Writing for the Media
- JRN 155 Digital Journalism
- JRN 386 Public Relations Principles
- MGT 333 Advertising and Promotion
- MGT 343 Consumer Behavior**
- MGT 335 Strategic Digital Marketing
- ISMGT 356 Professional Sales & Negotiation
- MGT 434 Marketing Research**
- MGT 466 Customer Relationship Management
- IIWGS 240 Race, Gender, Sexuality, and Pop Culture
- IATAD 374 Arts Management: Marketing Development & Communication
** May not be counted as both minor core and elective.