Marketing

24 credits

This minor is available to help prepare non-Management majors for careers in the field of marketing.

A grade of C or higher is required for MGT 101.

Minor Requirements

MGT 101

Choose one:

• MGT 215 Accounting for Sustainable Business
• MGT 213 Financial Accounting AND MGT 214 Managerial Accounting

Take both of the following:

• MGT 331 Principles of Marketing
• MGT 343 Consumer Behavior

Select two courses from the following:

• COMM 240 Visual Communication
• COMM 378 Persuasion
• JRN 130 Writing for the Media
• JRN 276 Introduction to Public Relations
• MGT 333 Advertising and Promotion
• MGT 335 Digital Marketing
• MGT 355 Business Negotiations
• MGT 434 Marketing Research
• SOC 210 Sociology of Consumption
• IIWGS 240 Gender and Media