Skip Navigation

Advertising & Promotion

The role of advertising and promotion in society and in the marketing mix of the firm. Tools of promotion, budgeting, media, campaign evaluation and research, and criteria for selection of most effective media for the target market and products. Prerequisites: MGT 331 and junior standing, or permission of instructor. Fall, Spring.

Section: MGT-333-01
Credits: 4
Faculty: Dudley S Blossom
Days: MW
Times: 10:00AM‑11:45AM (MW)
Start/End Date: 01/16/18 - 05/04/18
Instruction Method: Discussion-based Seminar

Register for this Class:

  • Call us at (603) 358-2290
    Monday - Friday, 8 a.m. - 5 p.m.
  • Visit our office at:
    Elliot Hall, First Floor, Suite 144
    Keene State College
  • Register Online