Advertising & Promotion
The role of advertising and promotion in society and in the marketing mix of the firm. Tools of promotion, budgeting, media, campaign evaluation and research, and criteria for selection of most effective media for the target market and products. Prerequisites: MGT 331 and junior standing, or permission of instructor. Fall, Spring.
Register for this Class:
Call us at (603) 358-2290
Monday - Friday, 8 a.m. - 5 p.m.
Visit our office at:
Elliot Hall, First Floor, Suite 144
Keene State College
- Register Online