Skip Navigation

Principles of Marketing

Study of marketing behavior of the firm as it supplies goods and services to consumers and industrial users. Optimal "marketing mix," product design, product line policies, branding, pricing, promotion, consumer behavior, and channels of distribution. Prerequisites: Complete Quantitative Literacy requirement and Junior standing, or permission of instructor. Fall, Spring.

Section: MGT-331-01
Credits: 4
Faculty: Dudley S Blossom
Days: TR
Times: 10:00AM‑11:45AM (TR)
Start/End Date: 01/16/18 - 05/04/18
Instruction Method: Lecture-based Learning

Register for this Class:

  • Call us at (603) 358-2290
    Monday - Friday, 8 a.m. - 5 p.m.
  • Visit our office at:
    Elliot Hall, First Floor, Suite 144
    Keene State College
  • Register Online