Strategic Digital Marketing
Students will develop a strategic digital marketing campaign including customer journey mapping, objectives and goals, activities mix, developing content, and communications guidelines. With the completed strategy and guidelines, students will develop a tactical implementation and management plan including using web tracking tools to measure customer development and monitoring overall impact. Spring, even years.
Section: MGT-335-01
Credits: 4
Faculty: Ke Li
Days: W
Times: 12:00PM‑3:30PM (W)
Start/End Date: 08/28/23 - 12/15/23
Instruction Method: Lecture-based Learning
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