Advertising & Promotion
The role of advertising and promotion in society and in the marketing mix of the firm. Tools of promotion, budgeting, media, campaign evaluation and research, and criteria for selection of most effective media for the target market and products. Prerequisites: Junior standing or permission of instructor. Fall, Spring.
Section: MGT-333-01
Credits: 4
Faculty: Dudley S Blossom
Days: MW
Times: 10:00AM‑11:45AM (MW)
Start/End Date: 08/28/23 - 12/15/23
Instruction Method: Discussion-based Seminar
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