Study of the marketing research process, including management uses of marketing research, the scientific method in marketing and research procedures. Examination of exploratory and secondary research, including data collection, tabulation, and analysis. Emphasis on market segment, product, advertising, and sales analysis research. Prerequisites: Grade C or higher in MGT 140 or MATH 141. Fall.
Faculty: Ke Li
Times: 12:00PM‑3:30PM (W)
Start/End Date: 08/29/22 - 12/16/22
Instruction Method: Discussion-based Seminar
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