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Marketing Research

Study of the marketing research process, including management uses of marketing research, the scientific method in marketing and research procedures. Examination of exploratory and secondary research, including data collection, tabulation, and analysis. Emphasis on market segment, product, advertising, and sales analysis research. Prerequisites: Grade C or higher in MGT 140 or MATH 141. Fall.

Section: MGT-434-01
Credits: 4
Faculty: Ke Li
Days: W
Times: 12:00PM‑3:30PM (W)
Start/End Date: 08/29/22 - 12/16/22
Instruction Method: Discussion-based Seminar

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    Elliot Hall, First Floor, Suite 144
    Keene State College
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Contact Graduate Studies and Extended Education

Office of Graduate Studies and Extended Education
continuing-ed@keene.edu
☎ 603-358-2290

Elliot Hall, First Floor, Suite 144
Keene State College
229 Main Street
Keene, NH 03435-2605

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