Skip Navigation

Consumer Behavior

This course examines consumer decision-making and how consumer characteristics and consumption patterns impact marketing decisions and marketing programs. Internal influences (consumer motivation, personality, perception, learning, and attitude formation), external factors (social, cultural, and cross-cultural determinants of consumer decision-making), and roles of ethics and social responsibility are discussed. Prerequisites: MGT 331 and junior standing or permission of instructor.

Section: MGT-343-01
Credits: 4
Faculty: Dudley S Blossom
Days: M
Times: 12:00PM‑3:30PM (M)
Start/End Date: 08/29/22 - 12/16/22
Instruction Method: Lecture-based Learning

Related Searches:

Register for this Class:

  • Call us at (603) 358-2290
    Monday - Friday, 8 a.m. - 5 p.m.
  • Visit our office at:
    Elliot Hall, First Floor, Suite 144
    Keene State College
  • Register Online

Contact Graduate Studies and Extended Education

Office of Graduate Studies and Extended Education
continuing-ed@keene.edu
☎ 603-358-2290

Elliot Hall, First Floor, Suite 144
Keene State College
229 Main Street
Keene, NH 03435-2605

Icon of clock Hours of Operation

SUMMER HOURS

Monday - Thursday
8:30 a.m. - 4:30 p.m.

Friday
8:30 a.m. - 3:30 p.m.

Closed on campus holidays.