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Principles of Marketing

Study of marketing behavior of the firm as it supplies goods and services to consumers and industrial users. Optimal "marketing mix," product design, product line policies, branding, pricing, promotion, consumer behavior, and channels of distribution. Prerequisites: QL course. Fall, Spring.

Section: MGT-331-01
Credits: 4
Faculty: Ke Li
Days: TR
Times: 8:00AM‑9:45AM (TR)
Start/End Date: 08/30/21 - 12/17/21
Instruction Method: Lecture-based Learning Hybrid

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    Keene State College
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Contact Graduate Studies and Extended Education

Office of Graduate Studies and Extended Education
continuing-ed@keene.edu
☎ 603-358-2290

Elliot Hall, First Floor, Suite 144
Keene State College
229 Main Street
Keene, NH 03435-2605

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Friday
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