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Principles of Marketing

Study of marketing behavior of the firm as it supplies goods and services to consumers and industrial users. Optimal "marketing mix," product design, product line policies, branding, pricing, promotion, consumer behavior, and channels of distribution. Prerequisites: Complete Quantitative Literacy requirement and Junior standing, or permission of instructor. Fall, Spring.

Section: MGT-331-02
Credits: 4
Faculty: Ke Li
Days: TR
Times: 12:00PM‑1:45PM (TR)
Start/End Date: 08/26/19 - 12/13/19
Instruction Method: Lecture-based Learning

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