Guidelines for Alcohol Beverage Marketing on Campus
- Alcohol beverage marketing programs cannot contain any demeaning sexual or discriminatory portrayal of individuals.
- Promotion of alcohol cannot encourage any form of alcohol abuse nor can it place emphasis on quantity and frequency of use.
- Alcohol cannot be provided as an award for contests.
- Drinking contests are prohibited.
- Promotional activities should not be associated with otherwise existing campus events or programs without prior knowledge and consent of appropriate College officials.
- Display or availability of promotional materials should be determined in consultation with the Office for Student Affairs.
- Informational marketing programs should have educational value and subscribe to the philosophy of low-risk and legal use of the products represented.
- Alcohol marketers should support campus alcohol awareness programs that encourage informed and low-risk decisions about the use or non-use of alcohol.
- Alcohol cannot be portrayed as a solution to personal or academic problems of students or as necessary to social, sexual, financial or academic success.
- Alcohol consumption cannot be associated with the performance of tasks that require skilled reactions such as the operation of motor vehicles or machinery.
- Local off-campus promotional activities, primarily directed to students, should be developed with the previous knowledge of the Office for Student Affairs.