Keene State College Search/Sitemap/Directories
spacer
spacer Curriculum Materials Library spacer
spacer spacer
   CML Home
bulletAbout the CML spacer
bulletPartners spacer
bulletOur Collection spacer
bulletBorrowing spacer
bulletNew Materials spacer
bulletRelated Links spacer
bulletContact Us spacer
spacer
   Mason Library
   Keene-Link Catalog

menu picture















spacer spacer Business & Marketing

CML G154 .S784 2003
Viewpoint : an introduction to travel, tourism, and hospitality / Nona Starr
Upper Saddle River, N.J. : Prentice Hall, c2003

CML G155.A1 G62 2000
The tourism development handbook : a practical approach to planning and marketing / Kerry Godfrey and Jackie Clarke
London : Cassell, 2000

CML GV716 .C38 1998
Case studies in sport marketing / Brenda G. Pitts, editor
Morgantown, WV : Fitness Information Technology, Inc., c1998

CML GV716 .M85 2000
Sport marketing / Bernard J. Mullin, Stephen Hardy, William A. Sutton
Champaign, IL : Human Kinetics, c2000

CML GV716 .P58 2002
Fundamentals of sport marketing / Brenda G. Pitts, David K. Stotlar
Morgantown, WV : Fitness Information Technology, c2002

CML HD30.19 .T56 1998
Thought leaders : insights on the future of business / Joel Kurtzman, editor ; forword by Brian N. Dickie
San Francisco, CA : Jossey-Bass Publishers, c1998

Main HD69.B7 M373 2000
The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi
Lincolnwood, IL : NTC Business Books, c2000

Main HD69.B7 W44 2003
Designing brand identity : a complete guide to creating, building, and maintaining strong brands / Alina Wheeler
Hoboken, NJ : John Wiley, c2003

CML HD9349.S634 C62 2001
Coca-Cola [videorecording] : the history of an American icon / executive producers Malik B. Ali & Waleed B. Ali ; writer and producer, Jeff Martin
[S.l.] : MPI Home Video, c2001

CML HF1106 .B87 2000
Business core duty/task list
Stillwater, Okla. : Oklahoma Dept. of Career and Technology Education, 2000

CML HF1106 .B874 1996
Business administration and management
Columbus, OH : The Ohio State University, 1997

CML HF1106 .B875 1997
Business administration duty/task list
Stillwater, Okla. : Oklahoma Dept. of Vocational and Technical Education, 1997

CML HF1131 .B76 1997
Module for business, management, & technology career path / [project writer, Arlene M. Broeker ; principal investigator, Harley Schlichting]
Columbia, MO : Instructional Materials Laboratory, [1997?]

CML HF1131 .G84 1996
A guide to business course competencies / produced by the Virginia Vocational Curriculum and Resource Center in cooperation with the Virginia Dept. of Education, Office of Vocational, Adult, and Employment Training Services
Richmond, Va. : Virginia Dept. of Education, c1996

CML HF1131 .O22 1996
Occupational analyses : business cluster
Glen Allen, Va. : produced by Virginia Vocational Curriculum and Resource Center, 1996

CML HF1131 .T27 1996
Task analyses : business and marketing cluster
Glen Allen, Va. : produced by Virginia Vocational Curriculum and Resource Center, 1996

CML HF1311 .N37 1997
Business teacher education curriculum guide & program standards / [developed by National Assocation for Business Teacher Education]
Reston, Va. : National Business Education Association, c1997

CML HF5389 .S228 1998
Business etiquette : 101 ways to conduct business with charm and savvy / by Ann Marie Sabath
Franklin Lakes, NJ : Career Press, c1998

CML HF5415 .B7729 2003
Marketing / James L. Burrow
Mason, OH : South-Western/Thomson Learning, c2003

Main HF5415 .C6993 2000
Simplicity marketing : end brand complexity, clutter, and confusion / Steven M. Cristol, Peter Sealey
New York : Free Press, c2000

CML HF5415 .G53 1997
Marketing essentials / Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk
New York, N.Y. : Glencoe/McGraw-Hill, c1997

CML HF5415 .K6313 2002
Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee
Boston, Mass. : Harvard Business School Press, c2002

Main HF5415 .L4796 1999
Mastering guerrilla marketing : 100 profit-producing insights you can take to the bank / Jay Conrad Levinson
Boston : Houghton Mifflin, 1999

Main HF5415 .M38 2002
The deviant's advantage : how fringe ideas create mass markets / Ryan Mathews and Watts Wacker
New York : Crown Business, c2002

Main HF5415 .R567 2001
Marketing strategies, tactics, and techniques : a handbook for practitioners / Stuart C. Rogers
Westport, Conn. : Quorum Books, 2001

Main HF5415.122 .B36 2002
The market planning guide : creating a plan to successfully market your business, product, or service / David H. Bangs, Jr
[Chicago] : Dearborn Trade Pub., c2002

Main HF5415.1265 .J36 1998
Online marketing handbook : how to promote, advertise, and sell your products and services on the Internet / Daniel S. Janal
New York : J. Wiley, c1998

Main HF5415.135 .P33 2000
How to develop a strategic marketing plan : a step by step guide / Norton Paley
Boca Raton, Fla : St. Lucie Press, 2000

Main HF5415.135 .S38 1999
The marketing game : how the world's best companies play to win / Eric Schulz
Holbrook, Mass. : Adams Media, c1999

Main HF5415.2 .D83 2000
Market research matters : tools and techniques for aligning your business / Robert Duboff, Jim Spaeth
New York : Wiley, c2000

Main HF5415.2 .W74 2002
Marketing research : text and cases / Bruce Wrenn, Robert Stevens, David Loudon
New York : Best Business Books, c2002

Main HF5415.32 .Z65 1999
Wise up to teens : insights into marketing and advertising to teenagers / by Peter Zollo
Ithaca, N.Y. : New Strategist Publications, c1999

CML HF5415.35 .E57 1996
Entertainment marketing
Columbus, OH : The Ohio State University, 1996

CML HF5415.4 .C86 2000
Curriculum planning guide 2000 [electronic resource] : national marketing education standards
Columbus, Ohio : Marketing Education Resource Center, c2000

CML HF5429 .D67 1999
Duty/task list: marketing education series
Stillwater, Okla. : Oklahoma Dept. of Vocational and Technical Education, c1999

CML HF5547.5 .J45 2001
Procedures for the automated office / Sharon Burton, Nelda Shelton, Lucy Mae Jennings
Upper Saddle River, N.J. : Prentice Hall, 2001

CML HF5548.32 .O34 2002
E-commerce / Dotty Boen Oelkers
Cincinnati, OH : South-Western Educational Publishing, c2002

CML HF5548.4.M525 S735 2004
Stepping through Office XP with business applications
Upper Saddle River, N.J. : Pearson Education

CML HF5549.5.E45 I57 1997
International business duty/task list
Stillwater, Okla. : Oklahoma Dept. of Career and Technology Education, c1997

Main HF5718 .G77 2000
The customer century : lessons from world class companies in integrated marketing and communications / Anders Gronstedt
New York : Routledge, 2000

CML LC1085 .B76 1997
Connecting the classroom and the workplace : all aspects of the business/organization / [writer, Arlene Broeker ; editor, Felicity Buell]
Columbia, Mo. : Institute for Workforce Education, University of Missouri-Columbia ; Instructional Materials Laboratory, [1997?]

CML PN1992.94 .L36 1996
Marketing with video : how to create a winning video for your small business or non-profit / Hal Landen ; [foreword by Jay Conrad Levinson]
Slate Hill, N.Y. : Oak Tree Press, c1996

CML QA76.9.K48 K492 2004
Keyboarding and computer applications
Upper Saddle River, N.J. : Prentice Hall, 2004

CML TX911.3.M27 W35 2001
Introduction to hospitality / John R. Walker
Upper Saddle River, NJ : Prentice Hall, 2001

CML TX925 .W34 1993
Introduction to hospitality and tourism / written by Susan S. Walker
Stillwater, OK : Mid-America Vocational Curriculum Consortium, Inc., 1993


spacer
spacer

Updated: July 23, 2004 KSC Photos on SmugMug Subscribe to the KSC RSS news feed Keene State on Facebook Keene State on Twitter Keene State on YouTube

Feedback
KSC Login | Search | Sitemap | Directories


spacer spacer spacer spacer spacer spacer
A - Z Index Button Search Button Directories Button