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Bachelor of Arts
School of Arts, Education, and Culture

Back to Journalism (B.A.)

Program Objectives and/or Learning Outcomes:

  • Working knowledge of information gathering, research, and analysis methods.
  • The ability to write a coherent, accurate, fair, and appropriately comprehensive account of a news event for publication via a variety of mass media.
  • Teh ability to organize or plan, implement and evaluate public relations campaigns and stategic communications.
  • Working knowledge of media law, ethics, and related First Amendment issues.
  • Fundamental proficiency with a variety of mass media tools, especially multimedia information gathering and production equipment.
  • The ability to think critically when analyzing the relationship between mass media and society from historical, ethical, and contemporary perspectives.