Principles of Marketing
Related Programs
- Management (B.S.)
- Sustainable Product Design and Innovation (B.S.)
Related Courses
- Advertising and Promotion (MGT333)
- Financial Accounting (MGT213)
- Marketing Research (MGT434)
- Quantitative Decision-Making (MGT202)
MGT331
Study of marketing behavior of the firm as it supplies goods and services to consumers and industrial users. Optimal "marketing mix," product design, product line policies, branding, pricing, promotion, consumer behavior, and channels of distribution. Prerequisites: MGT 202, and either MGT 213 or MGT 251, and junior standing, or permission of instructor. Fall, Spring.